Valentine's Dating

     This week: As soon as the New Year begins, dating marketers start competing for a larger share of the temporarily expanding market that peaks just after Valentine’s Day.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit