Transgender

     Marketers are offering positive portrayals of transgender people because they recognize that Millennial and Gen Z consumers prefer brands that embrace the many different ways to be human.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca