Shakespeare as Copywriter

     This week: When marketers want to create an image of status, culture or intellect, they sometimes let Shakespeare do the copywriting for them.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit