Protest Marketing

     This week: Younger consumers prefer brands that take a stand on issues. And thanks to Donald Trump, there are plenty of issues to take a stand on.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit