Live Ads

     Live ads are making a comeback since they can be more memorable and entertaining than pre-recorded ads. However, live ads only work when it's obvious they're live.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit