Chinese New Year

     This week: Marketers in Asia use the emotion and traditions of Chinese New Year to demonstrate their understanding of the culture, and position their products as a fundamental part of family life.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit