Deconstructing Advertising Podcast

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current ad campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     To receive free weekly episodes of the Deconstructing Advertising podcast, click “Subscribe to the Podcast” at left, or visit iTunes.

Shakespeare as Copywriter

     This week: When marketers want to create an image of status, culture or intellect, they sometimes let Shakespeare do the copywriting for them.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

UK Easter Ads

     This week: Judging by the blockbuster ads that UK retailers and candy makers run, Easter is almost as big a retail opportunity as Christmas.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Embracing Feminism

     This week: Marketers are piggybacking on the new wave of feminism ignited by the Donald Trump presidency.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Canned Foods

     This week: In spite of the efforts of canned food marketers, a new generation of consumers is turning its back on canned food.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Branded Shorts

     This week: There are festivals for films and festivals for ads. And increasingly, there are festivals for films that ARE ads.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Imitation Marketing

     This week: Some marketers imitate the successful campaigns of major brands in order to piggyback on that success and draw attention to their own products.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Canada 150

     Marketers are piggybacking on Canada’s 150th birthday in order to generate goodwill for governments and corporations.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Selfies

     This week: By integrating selfies into campaigns, marketers can make a high profile connection with consumers and their network of friends and family at a relatively low cost.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

2017 Oscars

     This week: Brands, the Academy and studios are working hard to ensure they get a healthy return on their Oscar investment.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Inclusivity Ads

     This week: Several brands in both Canada and the US are focusing on inclusivity and immigration. And this was especially true during the Super Bowl. 
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca