Deconstructing Advertising Podcast

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current ad campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     To receive free weekly episodes of the Deconstructing Advertising podcast, click “Subscribe to the Podcast” at left, or visit iTunes.

2017 Oscars

     This week: Brands, the Academy and studios are working hard to ensure they get a healthy return on their Oscar investment.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Inclusivity Ads

     This week: Several brands in both Canada and the US are focusing on inclusivity and immigration. And this was especially true during the Super Bowl. 
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Valentine's Dating

     This week: As soon as the New Year begins, dating marketers start competing for a larger share of the temporarily expanding market that peaks just after Valentine’s Day.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Reviving Mascots

     This week: Some long-established brands are reviving aging mascots to help attract Millennials who value nostalgia and authenticity.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Chinese New Year

     This week: Marketers in Asia use the emotion and traditions of Chinese New Year to demonstrate their understanding of the culture, and position their products as a fundamental part of family life.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Hygge

     Marketers are using the Danish concept of hygge to give familiar products new cachet.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

2017 Super Bowl

     This week: 2017 may be the first time Canadians will get to see the original US Super Bowl commercials in the televised game. 
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Transgender

     Marketers are offering positive portrayals of transgender people because they recognize that Millennial and Gen Z consumers prefer brands that embrace the many different ways to be human.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

2016's Most Surprising Ads

     Marketers are very much aware that when clever or entertaining ads show up in the darnedest places, it’s almost impossible not to notice them and at least consider buying the product.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Acronyms

     This week: Marketers shorten product names to initials to signal something is new, to appear less formal, or to eliminate negative words. But the acronym only succeeds if consumers embrace and use it.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca