Deconstructing Advertising Podcast

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current ad campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     To receive free weekly episodes of the Deconstructing Advertising podcast, click “Subscribe to the Podcast” at left, or visit iTunes.

Branded Shorts

     This week: There are festivals for films and festivals for ads. And increasingly, there are festivals for films that ARE ads.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Imitation Marketing

     This week: Some marketers imitate the successful campaigns of major brands in order to piggyback on that success and draw attention to their own products.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Canada 150

     Marketers are piggybacking on Canada’s 150th birthday in order to generate goodwill for governments and corporations.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Selfies

     This week: By integrating selfies into campaigns, marketers can make a high profile connection with consumers and their network of friends and family at a relatively low cost.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

2017 Oscars

     This week: Brands, the Academy and studios are working hard to ensure they get a healthy return on their Oscar investment.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Inclusivity Ads

     This week: Several brands in both Canada and the US are focusing on inclusivity and immigration. And this was especially true during the Super Bowl. 
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Valentine's Dating

     This week: As soon as the New Year begins, dating marketers start competing for a larger share of the temporarily expanding market that peaks just after Valentine’s Day.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Reviving Mascots

     This week: Some long-established brands are reviving aging mascots to help attract Millennials who value nostalgia and authenticity.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Chinese New Year

     This week: Marketers in Asia use the emotion and traditions of Chinese New Year to demonstrate their understanding of the culture, and position their products as a fundamental part of family life.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Hygge

     Marketers are using the Danish concept of hygge to give familiar products new cachet.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca