Deconstructing Advertising Podcast

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current ad campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     To receive free weekly episodes of the Deconstructing Advertising podcast, click “Subscribe to the Podcast” at left, or visit iTunes.

Performance Gum

     Recent research suggests that chewing gum while shopping increases time spent in stores and number of purchases.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Raising Drivers

     By targeting children, auto marketers help ensure that future generations continue to have a passion for driving and owning cars.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Ramadan

     Like Christian holidays, Ramadan is a major retail event.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Wrongdoer Endorsements

     Several celebrity wrongdoers are still earning revenue from product endorsements, despite their disreputable past.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Unboxing Ads

     This week: Unboxing videos have powerful appeal for both adults and children. Which is why marketers are increasingly using them to sell us stuff. 
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Inspired by Fiction

     Marketers are blurring the lines between fact and fiction so it’s harder for consumers to differentiate between ads and entertainment.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Protest Marketing

     This week: Younger consumers prefer brands that take a stand on issues. And thanks to Donald Trump, there are plenty of issues to take a stand on.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Funeral Marketing

     As Baby Boomers age, they’re responding to funeral marketing that’s lighter in tone, is more direct and offers customization.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Live Ads

     Live ads are making a comeback since they can be more memorable and entertaining than pre-recorded ads. However, live ads only work when it's obvious they're live.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca

Shakespeare as Copywriter

     This week: When marketers want to create an image of status, culture or intellect, they sometimes let Shakespeare do the copywriting for them.
     Deconstructing Advertising is a weekly audio podcast from CBC Radio’s Ad Guy, Bruce Chambers. Each week, The Ad Guy deconstructs current advertising campaigns, explains the manipulation techniques being used, and uncovers the hypocrisy and half-truths. To see video of each week’s ads and learn Ad-Proofing Tips, visit theadguy.ca