Current Video

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current advertising campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     Below is the current episode, along with video of the commercials. If you’d like to browse through recent audio-only episodes, click Deconstructing Advertising Podcast.

June 21, 2017
Performance Gum
Recent research suggests that chewing gum while shopping increases time spent in stores and number of purchases. Here’s the video: Doublemint, Extra, Ice Breakers, Orbit, Run Gum.