Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current advertising campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
Below is the current episode, along with video of the commercials. If you’d like to browse through recent audio-only episodes, click Deconstructing Advertising Podcast.
April 19, 2017
Shakespeare as Copywriter
When marketers want to create an image of status, culture or intellect, they sometimes let Shakespeare do the copywriting for them. Here’s the video: Apple, Crest, Harvey Nichols, Dodge Charger, TD Insurance.