Current Video

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current advertising campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     Below is the current episode, along with video of the commercials. If you’d like to browse through recent audio-only episodes, click Deconstructing Advertising Podcast.

May 24, 2017
Unboxing Ads
Unboxing videos have powerful appeal for both adults and children. Which is why marketers are increasingly using them to sell us stuff. Here’s the video: Ryan ToysReview, MKBHD, Spy Gear, Adore Me, Hyundai.