Current Video

     Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current advertising campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
     Below is the current episode, along with video of the commercials. If you’d like to browse through recent audio-only episodes, click Deconstructing Advertising Podcast.

July 12, 2017
Transparency
In a world of mindless superlatives and fake news, consumers are becoming more skeptical. So brands are admitting to shortcomings in an effort to sound more believable and trustworthy. Here’s the video: McDonald’s, KFC, Clearasil, Classico.