Each week on CBC Radio, Ad Guy Bruce Chambers deconstructs current advertising campaigns, explains how they modify our behaviour, and uncovers the hypocrisy and half-truths.
Here are several years’ episodes of The Ad Guy, sorted alphabetically by topic. If you’d like to listen to the latest episodes of The Ad Guy and see video of the commercials discussed, click Video.
Audio Archives A-D are below.
For Audio Archives E-N, click here.
For Audio Archives O-Z, click here.
Alcohol & Manhood (2011)
A new generation of boys and teens are learning what it means to be a man from alcohol ads.
Marketers run US ads in Canada because it’s cheaper. Unfortunately, it also helps erode our national identity.
Attack Ads (2011)
How political parties turn swing voters against candidates and shore up existing support.
Marketers contribute to bullying by constantly depicting perfection and stereotypical norms, so it's easy for potential bullies to identify people who stray from the norm.
CAPP Yogurt (2010)
An advocacy ad uses language very cleverly to get its message across.
Car Shell Game (2014)
Upward brand migration is one way that marketers get us to buy larger, more luxurious, more expensive cars over time.
The chimps in ads are taken from their mothers as infants, then spend the next 40 years in sanctuaries.
Compromised Charities (2011)
To compensate for cuts to government funding, some charities form partnerships with corporations, even if it sometimes means putting their integrity at risk.
When children and teens see politicians using TV and social media to say nasty things about other politicians, they may learn that cyberbullying is acceptable behaviour.
Dead Celebrities (2004)
How marketers use dead celebrities—who can’t get arrested or go into rehab—to endorse their products.
Double Dealing (2011)
When marketers try to target health-conscious consumers and price-conscious consumers in the same media, they can sometimes come off as hypocritical.
By telling women they’re fine the way they are, Dove manages to convince women that they need products to improve their appearance.